Welcome to the SCENE GP “Opt-in to win 1 of 30 prizes of two FREE General Admission movies!” (“Contest”).

By entering this Contest, you acknowledge that you have read, understood and accept the terms and conditions below.

Sponsor: SCENE GP is the sponsor and administrator of this Contest (“Scene” or “Sponsor”).


1. How to Enter

No purchase necessary. Contest begins at 12:01 AM E.T. Monday, September 10, 2018 and ends at 11:59 PM E.T. on Tuesday, January 8, 2019 (“Contest Period”). To enter the Contest, an entrant must subscribe to SCENE SMS alerts by texting the key word(s) ‘MOVIE’ (‘FILM’ in Quebec) or ‘WIN’ (‘GAGNEZ’ in Quebec) or ‘FREEMOVIE’ (‘FILMGRATUIT’ in Quebec’) or ‘MOVIEPRIZE’ (‘PRIXCINEMA’ in Quebec’) or ‘MYMOVIE’ (‘MONFILM’ in Quebec’) or ‘JOIN’ (‘JOINDRE’ in Quebec), and provide your SCENE membership number and postal code when prompted.

First, the entrant must generate a new text or SMS message to subscribe to SCENE alerts via his or her mobile phone. After a new text or SMS message has been generated, it must be sent with one of the key words above to the short code, 72363 (SCENE). Members will then receive a response text acknowledging their keyword submission and asking for their SCENE membership number to complete their Contest entry. After submitting their SCENE card number, members will be further prompted to provide their postal code to verify their membership. Members will be automatically entered into the Contest after successfully completing these three steps. To enter the Contest via text message/SMS, an entrant must have a mobile telephone that has a two-way text messaging capable handset and digital service feature. Standard text messaging/SMS service charges apply. Entrants must check their carrier plans for standard text messaging fees.

Alternate means of entering:

There are three (3) alternate means to enter this Contest:

  1. Participants, who enroll to become new SCENE members during the Contest Period, may enter by providing their cell phone number and opting-in to receive SMS alerts at the time they enroll in the SCENE program through In order to enter via this method, new members must reply ‘YES’ (‘OUI in Quebec) to the confirmation text message they receive after opting in online.
  2. Participants who are existing SCENE members can also enter by logging in to their SCENE membership account online at, and updating their profile information by providing their cell phone number and opting-in to receive SMS alerts. To complete the opt-in and then entry process, members must replay ‘YES’ (OUI in Quebec) to the confirmation text message they receive after opting in online.
  3. Participants may also enter the Contest by hand printing “Opt-in to win 1 of 30 prizes of two FREE General Admission movies!”, on a postcard, including the member’s name, SCENE card number, address and phone number (with area code), email address and mail it with sufficient postage to “SCENE’s Opt-in to win 1 of 30 prizes of  two FREE General Admission movies!, PO. Box 3, 100 Yonge St, Suite 1601, Toronto, Ontario M5C 2W1’. All mail-in entries must be postmarked between September 10, 2018 and January 8, 2019, and received no later than noon (ET) on January 15, 2019. Sponsor is not responsible for entries delayed or lost in the mail. Be sure your name, SCENE card number, address and phone number are complete. Mechanically reproduced entries will not be accepted. Multiple postcards mailed together for one or more individuals in a single envelope shall be void.

Only one (1) entry per natural person allowed during the Contest through any of the above methods of entry. Selecting one method of entry over another does not improve your odds of winning. Entrants must maintain their subscription to SCENE mobile alerts for the duration of the Contest Period.

The odds of winning will depend on the total number of eligible entries received each day of the Contest Period.


2. Prizes

  • There are a total of thirty (30) prizes of 2,000 SCENE points (redeemable for two FREE General Admission movies). Approximate Retail Value: $ 20.00 (CAD).  Thirty (30) prize winners will be selected from all eligible entries received during the Contest Period.  Prizes will be awarded no later than Tuesday January 22, 2019.

All prize winners must be members of the SCENE loyalty program (“SCENE”) with an account in good standing (for the purpose of this Contest, “good standing” means not cancelled or suspended) in order to be awarded the prize. SCENE points will be added to the winners’ SCENE accounts and must be accepted as awarded and are not transferable or convertible to cash. Prizes do not include anything not explicitly set forth in the Prize descriptions above. The Prizes must be accepted as awarded without substitution and is not transferable or redeemable for cash or allowed to be sold. The Sponsor reserves the right, in its sole discretion, to substitute the Prizes in whole or in part, for equal or greater value, in the event that all or any of the components of the Prizes are unavailable. In the event that the winners are unable to redeem any or all of the Prize components due to reasons beyond the control of the Sponsors, their employees, representatives, agents, and all parties associated with this Contest, without limitation, no compensation or substitution prize will be provided. By accepting the Prize, the winner consents to the use and disclosure of the his/her name, likeness, address (city/province), voice, statements, submission(s) and any photographs taken of winner, in whole or in part, or as modified at the Sponsor’s sole discretion, in connection with the advertising, exhibiting, marketing, promotion and exploitation of the business of the Sponsor in any manner, in all media throughout the world at no compensation and with no further notice. The winner may be required to sign a document to that effect.


3. Prize Drawing

Sponsor will select in a random drawing at approximately 12:00 PM on Tuesday, January 15, 2019. The Sponsor will attempt to contact the potential winners by sending a message via SMS to their mobile phone. If the selected entrants cannot be reached after three (3) attempts contact, Sponsor shall have the right to choose another entrant from the remaining eligible entries. This process shall continue until all Prizes have been awarded. To receive their Prize, selected members must successfully confirm receipt of the SMS winner notification by completing a mathematical skill testing question, to be administered via SMS. Winners may be required to sign a declaration confirming understanding of, compliance with, and acceptance of the Contest rules and acceptance of the Prize as awarded and a standard release of all liability satisfactory to the Sponsor before being declared a Prize winner.

If any potential Prize winner is under the age of majority in their province of residence, the parent or legal guardian of the potential winner may be required to sign the declaration and release form on behalf of their minor child. If the parent or legal guardian of the potential Prize winner does not accept this responsibility, the potential Prize winner will not be awarded the Prize.


4. Eligibility

Contest is open to SCENE members who are legal residents of Canada who are at least 14 years of age as of Monday, September 10, 2018. Contest is not open to employees and those domiciled with employees of the Sponsor or any parent, subsidiary or affiliated companies, licensees, advertising and promotional agencies (“Related Parties”). Sponsor reserves the right to verify the age of potential prize winners and that such persons are not employees (or domiciled with employees) of any Related Parties. Void where prohibited.


5. General Rules

The Sponsor shall not be liable for lost, late, incomplete, misdirected, and not received, stolen, mutilated, or illegible entries. By entering this Contest, entrants accept and agree to be bound by these rules and the decisions of the Sponsor, which are final, binding and conclusive on all matters relating to this Contest. All entries become the property of the Sponsor, none will be returned and no correspondence will be entered into except with selected entrants who will be notified by telephone, email or SMS message. The Sponsor reserves the right to disqualify all entrants who fail to follow these official rules and regulations or who make any misrepresentation relating to the Contest, drawing and redemption of the Prizes. This Contest is subject to all applicable Federal, Provincial and Municipal legislation. Entry constitutes permission to use the winner’s name, photograph, and/or voice recording for publicity purposes without additional compensation or permission, except where prohibited by law. Decisions of the Sponsor are final with respect to all aspects of this Contest.

The Sponsor shall not be responsible for any website or wireless network failure during the Contest or for any problems or technical malfunction of a telephone network or lines, computer on-line systems, servers, access providers, computer equipment, software, failure of any email, online, Internet or mobile entry to be received by the Sponsor. In addition, the Sponsor shall not be responsible if due to technical problems, traffic congestion on the Internet or any wireless network, or any combination thereof for any damage including any injury or damage to an entrant's or any other person's computer, mobile phone or property related to or resulting from playing or downloading any material in the Promotion. The Sponsor reserves the right, at its sole discretion to modify, cancel or suspend this Contest should a virus, bug or any other cause beyond the reasonable control of Sponsor corrupt the security or proper administration of the Contest, subject to the approval of the Régie des alcools, des courses et des jeux du Québec (the “Régie”). Any attempt to deliberately damage or to undermine the legitimate operation of this promotion is a violation of criminal and civil laws, and should such an attempt be made, the Sponsor reserves the right to seek remedies and damages to the fullest extent permitted by law, including criminal prosecution. Entries are subject to verification and will be declared invalid if they are illegible, incomplete, mechanically reproduced, mutilated, forged, falsified, altered or tampered with in any way.

In the event of a dispute, entries will be deemed to have been submitted by the Authorized account holder of the mobile number used to enter the contest. “Authorized account holder” is defined as the person who is assigned a mobile number by a mobile service provider, or other organization (e.g. business, educational institute, etc.) that is responsible for assigning mobile numbers. If the identity of an entrant is disputed, the Authorized account holder associated with the mobile account at the time of entry will be deemed to be the entrant. A selected entrant may be required to provide proof that he/she is the Authorized account holder of the mobile number associated with the selected entry name change. The sole determinant of the time for the purposes of a valid mobile entry in this Contest will be the Contest server machine(s).

Copies of these rules and regulations are available upon request by sending a stamped self-addressed envelope to:

“Opt-in to win 1 of 30 prizes of two FREE General Admission movies!”
P.O. Box 3, 100 Yonge St, Suite 1601,
Toronto, Ontario M5C 2W1.

All taxes (where applicable) on Prizes are the sole responsibility of the winner.


6. Privacy

At Scene GP, we are committed to respecting your privacy rights. Any personal information that we gather will be handled in strict accordance with our privacy policies, available at and all applicable privacy legislation. Scene GP will not sell your personal information collected for this Contest to any third parties. Any personal information collected for this Contest shall be used by Scene GP as is disclosed herein. Please note that by submitting personal information to enter this Contest, you consent to Scene GP’s use of your personal information in order to manage and administer this Contest.



Sponsor shall not be responsible in any way for the use of, or bear any liability whatsoever in any way attributable to, the Prizes awarded in this Contest or the events forming part of this Contest. By participating or accepting a Prize, all entrants release and hold harmless Sponsor and its subsidiaries, affiliates, officers, directors, employees, representatives and agencies from any and all liability or any injuries, loss or damage of any kind arising from or relating to participation in this Contest or acceptance, use, misuse or nonuse of the Prize or parts thereof, and from liability to any other persons relating to or resulting from entering this Contest.


8. For Quebec Only

Any litigation respecting the conduct or organization of this Contest may be submitted to the Régie for a ruling. Any litigation respecting the awarding of the Prizes may be submitted to the Régie only for the purpose of helping the parties reach a settlement.

9. The Sponsor reserves the right, with the consent of the Régie in the Province of Québec, to terminate, modify, extend or amend this Contest at any time and in any way, without prior notice. Without limiting the foregoing, if, for any reason, the Contest is not capable of running as originally planned, such as tampering, the Sponsor reserves the right, with the consent of the Régie, to cancel the Contest and conduct the random draw from all previously received eligible entries and mail-in entries received by the Contest Closing Date.